Marketing Strategy

Marketing Strategy Marketing and Marketing Strategy Home›Marketing Posts›Marketing and Marketing Strategy Marketing PostsIntroductionCompanies adapt their brands to meet local and regional culture because of the understanding that, branding act as a means of linking items that are part of product line and emphasizes the individuality of product items. This emphasis can only be achieved in instances where products items fit into the local or regional culture of the target market. The paper will seek to explain the thought of Fournier in regards to consumer relation with brands. In addition to the above, the paper will emphasize on Fast food Restaurant and brand of chewing gum based on consumers choices.A brand is the identity of certain goods and services. Fournier (1998) has argued that “consumer-brand relationships cover a wide spectrum encompassing flings courtships ‘best friendships arranged marriages and enmities among others.” In addition to the above, there is evidence that support the suggestion that consumers do interact with brands in a manner that it appears appropriate for relationship between other people. In analysis of chewing gun and fast food restaurant, it is vividly seen that the relationship that their consumers possess in regards to the services provided.I believe from my analysis that customers have relation with these two brands (chewing gun and fast food restaurant). This is due to the fact that the frequency in which the products from the Fast food Restaurant and chewing gum are being sold has implemented customers’ orientation and long-range customer and societal welfare. The maintenance of sustained value added attributes to be derived from a consumer brand and determine brand attachment or detachment is in essence the key to consumer relation with these brands. According to Reda, (1999), brands are a direct consequence of the strategy of market segmentation and product differentiation. This point has been buttressed by Fournier (1998) who h ave pointed out that branding act as a means of linking items within a product line or emphasising the individuality of product items.This in essence has given rise to competitiveness in the market of chewing gum than in Fast food Restaurant. Marketing has been a crucial concept of philosophy that has draws its origins from the understanding of the market situations from the customer point of view in Fast food Restaurant. In the concept of marketing, Fast food Restaurant has made it an important assignment to find out gaps existing within the market in efforts to fulfilling customer needs and taking efforts in providing products to satisfy those needs. The multi-attribute model process of doing so in Fast food Restaurant and Chewing Gum Company involves a number of steps that determine the effectiveness of such a process. These include situation analysis, Marketing strategy, marketing mix decisions, implementation, control, and segmentation.An understanding of the consumer consumers ’ relation with brands best captures these needs and desires. The concept of cultural identity that has been widely exploited by Fast food restaurant and Chewing Gum brands in their marketing of products efforts has translated into a bundle of benefits in its brand management and promotion. According to Deighton (1996), “more accurate conception of cultural identity, business education, and training would improve.” This would effectively enhance the intercultural communication of people’s from diverse backgrounds. It is on this premise that the brands have exploited approaches to intercultural business communication in its market segmentation. An analysis of cultural identity components that have been used by these brands in the development and marketing of its products to customers include vocation, class, geography, philosophy, language or biological traits with cultural aspects. Marketing Strategy Marketing and Marketing Strategy Home›Marketing Posts›Marketing and Marketing Strategy Marketing PostsPRIMETECH College is a facility that is meant to provide quality services to nursery school teachers in the remote place in Africa; this is because these nursery schools teachers are considered as the most important people in the education of a child and their impact will be realized on the child’s life thus shaping the educational background of a child who will end up liking of disliking education as a result of the first experience with their teachers. It is noted that most of the nursery schoolteachers are untrained or even school dropouts and thus they tend to offer the young children with an unprofessional education (MarketValueSolutions, 2010).The college is currently facing a lot of stiff competition from other tertiary institutions that offer the sane kind of services to the students they enroll in them. This provides them with quality services that are a threat to the survival of PRIMETECH College; thus the management has engaged in exercises that will device a survival strategy for the company. This is through designing a Market Matrix that will provide the organization with the authority of offering an increased number of products. Additionally it will ensure the college diversify and at the same time penetrate more into the market (Miles, 2003).The following is a Product/Market Matrix to be used by the PRIMETECH College as a way of offering its competitors with the necessary competitions and thus ensuring that the college maintains its position in the education flied. At the same time ensuring that it diversifies its services to attract more and more customers into joining the college.                             PRODUCTS    MARKETS Current products of PRIMETECH   college Modified   products of   PRIMETECH college New   products   of   PRIMETECH   college Curent market for PRIMETECH   college  offering education courses to the nursery teache r. introduce sponsorship programs    to bright and less privileged students.-provision of accommodation to students from far locations.Extended markets for   PRIMETECH   college  -increase the   numbers of   nursery school teachers that enroll   to   join the college-introduce attachments to the teachers who are studying in order to improve there performances.  introduction of different education courses to the college students.New   markets   for   PRIMETECH college  admitting teachers of the primary schools and any person interested in early childhood education and development.    reduce the   fees that the   students pay   in order to attract   more   students into the   college   and also   increase   the   rates of   advertising.introduction of the colleges own nursery and primary school in order to test there skills while studying.Targets of PRIMETECH CollegePRIMETECH College is a college that aims at improving the levels of education in our African schools; this is by impr oving the levels of teaching in the nursery school. The institution is sited as the most important institution in any learning activity (Tzu, 2010). The target of this college includes all the interested parties in the education system and especially the people who are aspiring to be the teachers of the nursery schools in the future. This is because they are considered the most respectful people that are involved in the education of the children at this tender age (Miles, 2003).The second target are the school dropouts and the practicing untrained nursery school teachers, this is because the school provides them with the basic training that is necessary for them to deliver their teaching experience to the young once professionally without inflicting fear and tension on them. This ensures that the young ones are in the position of enjoying education at a very tender age (Tzu, 2010). This will yield positive results to the educational system since the young ones will be interested in education as a result of that good foundation.The other target is the children that are in the Nursery and Primary classes; this is one vision of PRIMETECH College that is aimed at ensuring that all the children are accorded the best quality of education (Laermer, Mark,  2007). For this reason the college will open up a primary and nursery school that will be used as a practical facility for the school and at the same time it will provide the company with extra finances that will ensure that the college gets extra income for its operations.Services to be offered by PRIMETECH CollegeThe main objective of the PRIMETECH College is to offer quality training to the nursery school teachers, and the college will strive at fulfilling this objective to the fullest, despite offering quality education; the college will also offer other services to its students (MarketValueSolutions, 2010). This is in efforts aimed at examining them to ensure that they are well prepared to take up their new jo bs and perform their duties more professionally. It also ensures they are effective and at the same time they stay in the college is comfortable.In the efforts aimed at overseeing that they are well qualified to perform their     respective duties more effectively they are placed on compulsory attachment on the nursery schools that are within the college and thus they will be examined from the ways the handle the children. To make it easier for the student the school will offer the students with affordable accommodation and food in order to attract the students from far places (Tzu, 2010). The general objective of this college is to offer the training teachers with professional kind of handling the nursery school children; thus this will result the improvement in the quality of education in Africa.